× Parlor July 2026 NVIDIA Inception
Partnership Proposal — For Parlor Houston

Already in motion.

She & HER is the platform built for and centering the sapphic community — sapphic: women who love women, wlw. This is what we've already done, who we've done it with, and what we'd bring to a She & HER × Parlor partnership — starting in Houston.

  • To  Parlor Leadership
  • Via  Shayla James — Your Houston Host
  • Focus  Houston
  • Date  July 2026
Portrait with fan — NYC Pride 2026
Two women laughing at the barricade — NYC Pride 2026
NYC Pride, two weeks ago.06 · 28 · 26
Crowd joy at NYC Pride 2026
The rooms we build photograph themselves. NYC Pride 2026 · Official Sponsor · June 26–28
01

The ask, up front.

Ninety seconds to judge feasibility. Everything after this section is the case.

Thirty minutes with Parlor leadership to scope She & HER as the curation partner for Parlor's LGBTQ lane — with Houston, Shayla's host city and our home base, as the first market.

  • i.An activated lane. The LGBTQ interest tile becomes live, curated programming — designed, staffed, and styled by the platform built for exactly this community.
  • ii.Zero activation cost. Our brand-sponsor model funds the programming. Parlor brings the room and the members; sponsors carry the rest.
  • iii.A new membership pipeline. A 37,000-person community that matches Parlor's vetted, experience-first model — met on the ground, in your rooms.
  • iv.Content that carries. Every room built to photograph, Parlor named in every credit line — the same content engine we ran at NYC Pride.
Street style portrait — NYC Pride 2026
Style is the language.NYC · 06.28
37K
Waitlist
Reached within ~2 months of announcing. Zero paid acquisition.
2026
NYC Pride Sponsor
Official 2026 Sponsor of NYC Pride — activation executed June 26–28.
NOV
Houston, twice over
AfroTech 2026 Field Partner (Houston, Nov 2–6) + She & HER app beta launch.
1st
Sapphic, by design
Not a general app with a filter — a platform designed around this community from day one.
02

What we've already done.

Two weeks ago we were on the ground in New York as an Official 2026 Sponsor of NYC Pride. Not a rendering. Not a deck. A weekend that ran.

June 26–28, NYC Pride weekend: the She & HER Influencer Pit at the VIP center of the action, The Powder Room — our styled VIP activation, built with brand partners including Glossier — and a content operation photographing all of it. Here's the weekend through our photographer's lens.

Editorial portrait — NYC Pride 2026
Editorial by accident. Sapphic by design.NYC · 06.28
NYC Pride Fest main stage
PrideFest main stage — the weekend we co-signed.NYC · 06.28
One weekend. One credit line. A season of content.

Everything on this page was shot in a single day of the sponsorship — the kind of coverage the Houston lane inherits on day one.

A couple at NYC Pride 2026
Find your human — live.NYC · 06.28
Street style — NYC Pride 2026
The audience brands ask us about.NYC · 06.28
Portrait — NYC Pride 2026
Every frame usable. Every credit shared.NYC · 06.28
Portrait — NYC Pride 2026
Presence, not promotion.NYC · 06.28
Photography — Memories Museum · NYC Pride · June 28, 2026 All frames from one day of a three-day sponsorship.
03

The company we keep.

Partnerships aren't a slide for us — they're the operating model. A sample of what's signed, live, and in motion.

Executed · 2026

NYC Pride

Official 2026 Sponsor (Heritage of Pride). VIP Pit branding, styled VIP activation, and a content operation across Pride weekend — plus an invitation to NYC Pride Tech Week this October.

New York
Confirmed · Nov 2–6, 2026

AfroTech 2026

Field Partner at the largest Black tech conference in the country — hosted in Houston this year. Programming, an on-floor presence, and a national audience landing in our home city.

Houston
Affiliate · Ongoing

Pearl Bar

Houston's only lesbian bar and a direct She & HER affiliate — a year-round, community-native venue relationship. Our Houston ground game doesn't start from zero; it starts from Pearl.

Houston
Pipeline · In conversation

Brand sponsors

Fashion + beauty partners in motion — Valencia, Wear Ski, and others in conversation — under a coalition model where every sponsor clears our community red-flag list before they touch a room.

National
Curation isn't a calendar slot. It's a feeling the room keeps. Scenes · NYC Pride 2026
Friends at NYC Pride 2026
The crews.NYC · 06.28
Stage performance at NYC PrideFest 2026
The programming.NYC · 06.28
Brass players at NYC Pride 2026
The joy.NYC · 06.28
04

What we'd bring to She & HER × Parlor.

Parlor built the harder half — a vetted membership, a personalized interest model, rooms worth dressing for. We bring the layer that makes the LGBTQ lane real.

The curation layer
Sapphic-led programming designed by the platform built for this community — not a rainbow logo on an existing format. We know what makes these rooms feel right, because it's the only thing we build. Parlor's LGBTQ tile is still open space; we're the team that turns it into a calendar.
The ground game
A founder who built the company from Houston. Pearl Bar as a community-native affiliate venue. Shayla James — your Houston host — as Experience + Styling Lead via She & HER. And AfroTech landing in Houston in November with a national audience. The infrastructure is already standing.
The sponsor model
She & HER fronts brand sponsors; sponsors fund the activation. Parlor doesn't carry activation cost — the same structure we ran with brand partners at NYC Pride. Every sponsor clears our red-flag list first. Members get a real benefit, not nameplate access.
The audience
37,000 on the waitlist within two months of announcing, zero paid acquisition — a community that dresses up, shows up, and photographs beautifully. Our members are Parlor members who haven't met Parlor yet.
The content engine
Own photographer and videographer, editorial channels, and press relationships. Every event is built to photograph itself — and Parlor is named in every credit line, the way NYC Pride was across our June coverage.
Crowd at NYC Pride 2026
The rooms we pull.NYC · 06.28
Crowd with fans at NYC Pride 2026
The energy we book for.NYC · 06.28
Our standards — same as always
  • Sapphic-led. Rooms stay women-only / wlw-first. That's the community, and the community is the product.
  • Vetted sponsors. Every brand clears the She & HER coalition red-flag list before it enters a room.
  • Real member benefit. First-tier access, signature moments, brand-partner value — not nameplate access.
05

Why Houston, why now.

We're not arriving in Houston. We're already there — and so are you.

Parlor's side

You have the host.

Shayla is already Parlor's Houston host — the market is opened, the member base is hers to know. What Houston's calendar doesn't have yet is curated LGBTQ programming. That's the open lane.

Our side

We are the home team.

She & HER is built out of Houston — founder included. Pearl Bar gives us a year-round community venue. The network isn't a plan; it's where we live.

Portrait with fan — NYC Pride 2026
Next stop The same energy, Houston-native.
The calendar

November compounds.

AfroTech lands in Houston Nov 2–6 with a national Black tech audience — the same window our app enters beta. Houston programming that fall inherits both waves.

The shape

Designed together.

We're deliberately not pitching a pre-baked event. The right first Houston moment is a thirty-minute conversation — your read on the membership, our read on the community, one calendar.

Pride was the proof, not the premise. The prize is year-round — an LGBTQ lane on Parlor that runs in February as confidently as it runs in June.

06

Who you'd be working with.

CEO and founder — She & HER

Desirée Yvonne Mayon

Houston-built founder with 15+ years in machine learning across Google, Microsoft, and Cambridge. Built She & HER as the platform for and centering the sapphic community — find your human. Led the NYC Pride 2026 sponsorship and activation end to end.

Owns: Partnership lead · Sponsor coalition · Data + curation model · Houston relationships.
Experience + Styling Lead — via She & HER

Shayla James

Designer and stylist with ~53K cross-platform reach — and your Houston host. She brings the cultural read on what works inside a Parlor room and the styling moments that make each event photograph correctly.

Owns: Experience design · Styling moments · Member-side cultural fit · Houston on-the-ground lead.

Shayla's existing Parlor host calendar is independent of this work. She & HER engages her on the partnership side; her relationship with Parlor as a host continues exactly as it is. Any question about how the two dovetail, we'll talk through with you directly — on your timeline, before anything signs.

Next

Thirty minutes.

We'd love to walk this with you — anyone on your side it should include. We'll bring the NYC Pride recap in full, the sponsor pipeline, and our read on what a Houston lane looks like. No pressure on the room; just the receipts, the model, and a conversation.

Sooner is better — right is best — one to two weeks works
A couple laughing at NYC Pride 2026
find your human.She & HER